Your Dashboard has a list of Follow-Ups waiting for you to complete. But you haven't spoken to some of these people in months, and some of them you are still developing a relationship with, so you're stuck on what to say.
First, browse the Email Template Library. You may find the perfect base Template to start your message! Use the categories on the left hand side to browse Templates by profession and purpose. To download a Template, tick the checkbox to its left and click the blue Add button at the bottom of the window.
You can also use the tips below to compose Follow-Ups from scratch.
Reference a previous conversation topic
On the right hand side of the Follow-Up modal, Contactually lists recent emails you’ve exchanged with the contact. Scroll through those emails to see if something jogs your memory about a previous conversation. Perhaps you'd like to continue it.
I was browsing through my old emails and remembered you were planning on going to that Willie Nelson concert in DC. How was it? Would you recommend going to a show of his? Hope you had a good time!
Look through the contact's social media profiles
If the contact is active on social media, take a peek and look for recent activity or indicated interests. What were the last couples of things posted? Has the contact changed jobs or gone on vacation since you last spoke? Reference a recent update in your message.
I saw the vacation pictures from Hawaii you posted on Facebook – looks like you guys had an awesome time! What was your favorite part of the trip? Would love to hear about it when you get a chance!
Having a reason to reach out to someone feels more natural than simply following up because of time passed since your last communication. Why not find an article you think would be an interesting read? This will give you a reason to send the contact a message.
Saw this article on European soccer, which I know you’re a fan of. Check it out here – www.coolarticle.com.
Hope you’re having an awesome day!
Don’t ask too many (or any!) questions
When following up to stay top of mind, no need to ask the contact a question. Of course, asking questions is a great way to show interest in the contact's life, but questions also put the burden on the contact to respond. Everyone's busy, and a list of unanswered emails in need of a response can be overwhelming. Consider sending an email simply to say hello, share something interesting, and show you haven't forgotten about the contact.
Just wanted to let you know I was thinking of you the other day and wondering how you were. I’m sure you’re super busy, so no need to respond back to this email, but wanted to say I hope you're doing well and as always please let me know if I can be of any help.
Is there a well-known holiday that’s coming up or has recently passed? Ask about specific plans or how the contact spent the holiday.